CockBlock Packaging

Packaging sleeve design to transition a first-of-its-kind Frot Toy by Canadian brand Sword Play from B2B to retail shelves.

frot: a sexual practice that usually involves direct penis-to-penis contact. Popularized by gay male activists for its safe sex benefit of reducing the risk of transmitting certain STIs.

To transition from B2B to direct-to-consumer with existing product and packaging a sleeve was designed to display both horizontally and vertically in store.

Client: Sword Play

Product: CockBlock

Packaging Design & Manufacturing Consultation: Dana Beierle